Victoria Beckham Launches a Collection of Affordable Basics

Victoria Beckham is moving in a new direction with her fashion label as she today launches VB Body, a permanent capsule collection of form-fitting basics, which are designed to celebrate the wearer's shape.

More affordable than what usually sits in her collections, the capsule – which includes a crop top, skintight dresses, pencil skirts and leggings – sits somewhere between shapewear and ready-to-wear, and suggests a new direction for the luxury label.

CRAIG BARRITTGETTY IMAGES

CRAIG BARRITTGETTY IMAGES

Beckham’s return to her roots with clingy dresses, a signature VB silhouette from 2008, is a move away from her smart tailoring and oversized fits, with the designer saying this collection is a return to "the founding principles of the brand’s DNA".

"Femininity and sensuality are the foundation of VB Body," she said in a brand press release. "Encapsulating sexiness at its purest and most simple, the new collection sees the female form reclaiming centre stage."

Each piece in the collection is created in an exclusive fabric – a luxury, compact woven knit, which is designed to create a strong profile, aiming to comfortably sculpt and flatter the figure.

There are seven silhouettes on offer in the collection, which come in a core 'modern neutral' palette of black, white, blush and chocolate brown, but added brights will be introduced seasonally, starting with tomato red for SS22.

The launch of VB Body nods to a wider trend in the fashion industry for more empowering dressing which celebrates women's bodies, something which was seen in a big way on the catwalk for AW22, and has been embraced on the red carpet post-pandemic, whether that's in the form of skintight dresses, naked dressing or lingerie worn as ready-to-wear.

The launch is also part of a wider strategy for Victoria Beckham's brand, which has consolidated its diffusion and mainline labels and significantly reduced its prices, hoping to create a more profitable business model.

The VB Body collection is available to shop now, with prices starting at £90

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